Project Overview

Reimagined Boyne Valley Drive

Creating an immersive 5000 year journey through time

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We developed a plan that aims to strategically reimagine the existing point to point car based journey, into a world class, multi-faceted landscape experience that celebrates the 5000 year story of the region as a living place. Through an integrated, collective destination approach, a range of projects were identified to generate a consistent regional visual identity, enhance existing assets, and deliver new immersive activities and experiences.


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