With an area covering 720 square miles, Loch Lomond and The Trossachs was designated as Scotland’s first National Park in 2002. Created to help safeguard this special landscape, conserving its natural habitats, welcoming the visitor, and promoting community development. The Paul Hogarth Company was approached to help consider how this large geographic area could be physically defined and promoted, without detracting from its fundamental character and sense of place.
Through a comprehensive strategic approach, The Paul Hogarth Company identified locations along key driving routes around the at which the visitor could be welcomed. Working alongside branding guidelines developed for the park, the practice designed a series of striking gateway markers, using locally sourced materials and craftmanship. Each respond to the scale and character of its immediate context, while providing a clear and consistent welcome at the main entrances into the park. Like all good projects the gateway markers have since become part of their landscape, demonstrating the importance and lasting value of careful design and quality construction.
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